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United States Network Marketing -- M.L.M.™

Challenge:

The two most difficult problems encountered in selling a Multi-Level Marketing (M.L.M.) proposition to new prospects are (1) the amount of time and money it takes to do a proper job of creating a downline (by speaking individually to dozens or even hundreds of potential recruits and providing each with a full understanding of your business proposition), and (2) the fact that a disturbingly-high percentage of your downline people will not be capable of explaining this proposition to their OWN potential recruits as well as you can - which will minimize the number of qualified people they are able to sign up, thereby reducing your own potential income from your downline, as well.

Mission:

The purpose of the Ultimate T.M.S. is to help you avoid these problems by allowing potential recruits to obtain as much information about the product(s)/service(s) you are offering as they care to, and to hear as much explanation about the business opportunity as they want to - BEFORE you ever spend one minute on the phone with them!

This is accomplished by allowing callers to choose exactly what information they wish to hear during their call (rather than having to listen to an explanation which must be long to cover all bases, and yet may still not answer all their questions), and then by allowing them to move naturally to the "action" step - signing up - through direct contact with you or a member of your downline, at the exact moment they are motivated to do so! In other words, at least 80% of the necessary initial contact with each potential new recruit will be handled by an automatic system - one which will entirely satisfy their need for basic information about the product(s)/service(s) you and your downline are selling, and about the associated M.L.M. business plan, without taking up your time, or having the information provided by a less knowledgeable or persuasive salesperson than yourself.

Components of the typical phone call:

1. Initial welcome:

When a potential recruit first calls into the system, he or she will be asked to enter an identification code found in the ad or direct-mail piece, or on the business card, which brought in this caller in the first place. The I.D. code will identify the agent who has been responsible for bringing in this prospect (and who will ultimately receive the hot lead, if the caller decides to move to the next step after hearing the information), and can even determine the language in which the call will continue. (An I.D. code entered which corresponds to an ad in a Spanish newspaper will result in the rest of the call automatically being in Spanish, for example.)

2. Main menu:

The caller will be asked to choose to listen to (1) basic information about the product(s)/service(s) offered, (2) basic information about the business proposition, (3) additional questions & answers about the product(s)/service(s), (4) additional questions and answers about the business proposition, or (5) will be invited to request a phone connection with the agent (who was responsible for him/her calling in). Choosing (1) or (2) will result in the playing of explanatory messages which will normally be no longer than one to one-and-a-half minutes, and will then return the caller to the main menu. Choices (3) and (4) will consist of a series of questions and answers (of appropriate content), and the caller will be able to press a TouchTone key at any time to skip to the next question-and-answer pair, return to the previous one, or return immediately to the Main Menu.

The obvious consequences of providing this series of choices to callers (rather than forcing them to listen to absolutely everything about the product(s)/service(s) and the business proposition, are that:

a. callers who are genuinely interested in the proposal will end up spending less time on the phone while picking up all the information that is actually of importance to them, which will keep them happier - and save money in the call,

b. callers who were originally interested enough to pick up the phone, but not sufficiently patient to wade through the information contained in a single long message, can literally "sculpt" their phone calls, and listen only to the basic information and the additional information contained in specific question-and-answer pairs that is truly meaningful to them, and...

c. callers who are still happy and interested after picking up the information that they wanted are MUCH more likely to continue on to the next phase - direct contact with the agent to discuss signing up.

3. Direct contact:

At numerous points during the phone call, callers will be able to request direct contact with the agent whose efforts resulted in their call. When they do so, one of two things will happen: if that agent has notified the system that he/she will be available to take such calls until such-and-such a time, at a particular phone number, the system will ask the caller to hold for a moment, will call the number left by the agent, identify itself, ask the agent to enter a password number to identify himself/herself, and then connect the caller directly with the agent - at the exact time when the caller is most enthusiastic about moving ahead quickly. Otherwise, the system will announce that the agent is unfortunately not available at that moment, and will ask the caller to record (in a series of separate questions and answers) his/her name, address, and phone number, and the best time for the agent to call back; the caller will also be able to request that written material be sent out to him/her, if desired. This information (the answers, but NOT the questions) will be left in the agent's voice mailbox, for pick-up at any time.

Agent menu:

After identifying themselves to the system, agents will be able to choose to (1) pick up voicemail messages from prospective new downline members, from other agents or from the operator(s) of the system, (2) announce to the system that they are going to be available or unavailable to callers for the next "x" hours/minutes (and enter the phone number at which they will be available, if applicable), (3) enter one or more new ad codes to be used subsequently by new prospects responding to those ads, or (4) leave voice messages for other agents or for the operator(s).

The next step:

If you feel that the Ultimate T.M.S. can be of value to you and members of your downline (and upline, for that matter!) in recruiting new downline people, please tell us how we can customize a system for YOU! Be sure to take a look at the list of questions frequently asked about our service!

Automated Response Technology, Inc.

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