Components of
the typical phone call:
1.
Initial welcome:
When
a potential recruit first calls into the system,
he or she will be asked to enter an identification
code found in the ad or direct-mail piece,
or on the business card, which brought in
this caller in the first place. The I.D. code
will identify the agent who has been responsible
for bringing in this prospect (and who will
ultimately receive the hot lead, if the caller
decides to move to the next step after hearing
the information), and can even determine the
language in which the call will continue.
(An I.D. code entered which corresponds to
an ad in a Spanish newspaper will result in
the rest of the call automatically being in
Spanish, for example.)
2.
Main menu:
The
caller will be asked to choose to listen to
(1) basic information about the product(s)/service(s)
offered, (2) basic information about the business
proposition, (3) additional questions &
answers about the product(s)/service(s), (4)
additional questions and answers about the
business proposition, or (5) will be invited
to request a phone connection with the agent
(who was responsible for him/her calling in).
Choosing (1) or (2) will result in the playing
of explanatory messages which will normally
be no longer than one to one-and-a-half minutes,
and will then return the caller to the main
menu. Choices (3) and (4) will consist of
a series of questions and answers (of appropriate
content), and the caller will be able to press
a TouchTone key at any time to skip to the
next question-and-answer pair, return to the
previous one, or return immediately to the
Main Menu.
The
obvious consequences of providing this series
of choices to callers (rather than forcing
them to listen to absolutely everything about
the product(s)/service(s) and the business
proposition, are that:
a. callers who are genuinely interested
in the proposal will end up spending less
time on the phone while picking up all the
information that is actually of importance
to them, which will keep them happier - and
save money in the call,
b. callers who were originally interested
enough to pick up the phone, but not sufficiently
patient to wade through the information contained
in a single long message, can literally "sculpt"
their phone calls, and listen only to the
basic information and the additional information
contained in specific question-and-answer
pairs that is truly meaningful to them, and...
c. callers who are still happy and
interested after picking up the information
that they wanted are MUCH more likely to continue
on to the next phase - direct contact with
the agent to discuss signing up.
3. Direct
contact:
At
numerous points during the phone call, callers
will be able to request direct contact with
the agent whose efforts resulted in their
call. When they do so, one of two things will
happen: if that agent has notified the system
that he/she will be available to take such
calls until such-and-such a time, at a particular
phone number, the system will ask the caller
to hold for a moment, will call the number
left by the agent, identify itself, ask the
agent to enter a password number to identify
himself/herself, and then connect the caller
directly with the agent - at the exact time
when the caller is most enthusiastic about
moving ahead quickly. Otherwise, the system
will announce that the agent is unfortunately
not available at that moment, and will ask
the caller to record (in a series of separate
questions and answers) his/her name, address,
and phone number, and the best time for the
agent to call back; the caller will also be
able to request that written material be sent
out to him/her, if desired. This information
(the answers, but NOT the questions) will
be left in the agent's voice mailbox, for
pick-up at any time.
Agent menu:
After
identifying themselves to the system, agents
will be able to choose to (1) pick up voicemail
messages from prospective new downline members,
from other agents or from the operator(s)
of the system, (2) announce to the system
that they are going to be available or unavailable
to callers for the next "x" hours/minutes
(and enter the phone number at which they
will be available, if applicable), (3) enter
one or more new ad codes to be used subsequently
by new prospects responding to those ads,
or (4) leave voice messages for other agents
or for the operator(s).
The
next step:
If
you feel that the Ultimate T.M.S. can be of
value to you and members of your downline
(and upline, for that matter!) in recruiting
new downline people, please tell us how we
can customize a system for YOU! Be sure to
take a look at the
list of questions frequently
asked about our service!
Automated Response Technology, Inc.
